I was looking at Dove's "Pro-Age.com" website and I had to read in awe. They have the right idea about the direction I am trying to take myself and any other Boomer artist who would like to come along. I would like you to take a look at their campaign so you can see what I am talking about:

 

 

What I like about this company is the sincerity of it's mission statement. In an earlier blog entry, I affectionately called myself an "anti-ageist"  because I want to fight against sterotype that people 40 and over are put into and fight for the heart. After viewing this clip, I respectfully take that term back. I like the term "pro-age". It gives the whole struggle a postive connotation. I really like that and I like their marketing strategy with this whole concept.

 

87% of women feel they are too young to be old according to Dove. I agree and dare to step out a little further and say that the majority of artists and musicians feel the same way. As I have said many times before, music is also ageless and timeless. I would like to see them grasp the beauty of feeling alive with their music. I want to see the spark of creativity and hope stir within them again. I want my fellow Boomer artists to feel vital again, not put out to pasture. I hope to do something as concept-shattering as Dove with myself and aspiring Boomer musicians.

 

Because I believe so much in this pro-age concept that Dove has come up with, I buy pretty much anything this line offers. I support them wholeheartedly and applaud their courage to say what others feel is taboo. I like being older. I don't want my door to be draped in black for mock-mourning every time I get a year older. I want the marketing world to sit up and take notice. I want our fellow Boomers to sit up and take notice. Most of all, I want my fellow Boomer artists to wake up and live. I want to see a music division just for them. I want to see a Boomer cable network that appeals to the young at heart. I want to see Boomers buy other Boomer's products. We have the biggest piece of the spending pie....why shouldn't we help each other succeed? I want to see people excited to be 50!

 

I support Dove because they are one of the first companies to really put themselves out there and devote research and time to people my age. I have a message for any company that's thinking about the same idea: If you make it, I will come to you. I believe in this movement and I put my money where my mouth is. I believe there are many other Boomers just like myself just waiting for the chance to support the Pro-Age cause no matter what the product. Treat us with the respect we deserve, and we give you back the world. We buy your stock as well as your products as well. As Patti Smith sings in her song, "We Have The Power"....we really do...